Wildfire Golf Club at JW Marriott Desert Ridge Resort Launches Custom Golf Club Fitting Program

JW Marriott Desert Ridge Resort & Spa has introduced a new custom golf club fitting program at its award-winning Wildfire Golf Club. Morning appointments are offered for private one-to-two hour sessions with its master club fitter daily, excluding Mondays and Tuesdays, by calling the pro shop at 480-473-0205.

Standard pricing for golf club fittings is $175 for woods or irons. Customers will receive a discount of $50 if fittings for both woods and irons are purchased together. Putter fittings are $100 and an additional $25 discount will apply if the customer's purchase is made with another fitting. Fitting sessions at Wildfire Golf Club are designed to fit each golf club to a player's body type and to help them improve their overall golf game.

Fittings start with a consultation at Wildfire Golf Club's complete practice facility which includes an all-grass driving range, putting and chipping greens and green-side practice bunker. The consultation will help to determine likes and dislikes about the player's current golf clubs. The master club fitter measures club specifications, conducts a club performance review and guides each player through a swing analysis using Wildfire Golf Club's onsite Doppler Phazer Radar launch monitor.

The launch monitor tracks a player's swing and the golf ball's entire flight path to gather real-time, actionable data. Key data points included are club head speed, club path, attack angle, ball speed, smash factor, launch angle, launch spin, carry distance, angle of descent and total distance. These factors are considered with key body measurements, player handicap, club length, flex, weight, loft and lie, as well as grip.

Additionally, customers are guided through an onsite demo of the latest OEM equipment from TaylorMade and other major manufacturers including Callaway, Adams, Titleist and Cobra to optimize launch conditions for distance and accuracy during the fitting session at Wildfire Golf Club's practice facility.

Each fitting session includes onsite adjustments and same-day service for current golf clubs, plus golf ball selection tips and recommendations to optimize player performance based on overall test results.

"Getting fitted is a process that every avid golfer should experience," said John Wright, director of golf at Wildfire Golf Club. "Custom fitting helps optimize the golf club for a player's unique swing and tendencies so they know exactly what their clubs can do for them on the course."

Mike Tomas is the master club fitter who leads the custom club fitting program at Wildfire Golf Club. He has more than 20 years of golf industry experience and an extensive background working with numerous players from the PGA, LPGA, Nationwide Tour and Champions Tour. Tomas uses his knowledge of golf equipment and swing to help golf enthusiasts elevate their game to its highest potential making their time on the golf course more rewarding and enjoyable.

Joe Daley the 2012 Senior Players Champion who had his clubs custom fitted at Wildfire Golf Club said: "I really appreciated the help I received with my equipment. The club fitting program really dialed me in."

Wildfire Golf Club, a multi-award winning club including "Top 75 Golf Resorts in North America" by Conde Nast, "Best Courses You Can Play" by Golfweek, "Best
Resort Course in the Southwest" by Travel & Leisure Golf and certification by the Audubon Cooperative Sanctuary Program features two picturesque 18-hole courses designed by two of golf's greatest legends - Arnold Palmer and Nick Faldo.

Carved into the Sonoran desert, the courses feature generous fairways and ample landing areas with picturesque arroyos and centuries-old saguaro offering stunning views of the crimson-hued McDowell Mountains, Camelback Mountain and Piestewa Peak.

AAA Four Diamond JW Marriott Desert Ridge Resort & Spa features 950 newly-remodeled guest rooms, 10 dining experiences, the renowned Revive Spa, eight tennis courts and four acres of shimmering pools and waterways featuring a Lazy River with serpentine slide, in addition to the Wildfire Golf Club. JW Marriott Desert Ridge Resort & Spa is located at 5350 E. Marriott Drive where Phoenix meets Scottsdale, with easy access to the Loop 101 freeway. For more information visit www.jwdesertridgeresort.com, call 480-473-0205 or 800-835-6206.